Nike unleash four of the most innovative pieces of performance footwear that the beautiful game has ever seen. The Hypervenom, Tiempo V, Magista and Mercurial Superfly converge on the feet of football’s greatest players on sport’s greatest stage during the 2014 World Cup.
“Risk Everything”
My Nike team led an exclusive indoor plexi-glass arena to create the ultimate soccer experience in the center of Niketown NYC & at Upper90 Soccer Store. This digital and interactive soccer experience offered soccer fans a unique chance to check out the new Nike Magista and Mercurial Superfly cleats by putting their skills to the test and having a 30 sec video recorded, animated and sent directly to their email.
