Television allows consumers to see and hear a product in operation. It has greater sensory appeal than any other media. The internet is a close second in this type of advertising. The difference? In order to view a full-screen product video, the internet surfer must actively click on it. Television ads play with no consumer prompting. Unfortunately, this often means the viewer can get up and run to the kitchen or restroom during your commercial. Despite this, most consumers will remain seated for engaging commercials, seeing them as part of the evenings entertainment.

 

TV ads are effective because they reach consumers when they are most open to new ideas. Usuall a TV viewer is in a relaxed state of mind when watching. They are ready to be entertained and learn new things. Their work or school day is done and it’s time for fun. Their minds are unoccupied. Their brains are ready to be engaged. That makes people more likely to be effected by TV advertising.

 

I was tasked with selecting a product, campaign, lifestyle or another appropriate medium. Once I had selected the subject I wanted to advertise I researched, planned and created a 30 second TV advert that hopefully engaged my audience. My research was extremely important in identifying my target audience, and was appropriately advertised to them. The editing and production part of this project was vitally important in embracing the interests of my audience and keeping them engaged for the 30 second duration.