In 2014, I had the distinct honor and privilege of doing illustration work for Raleigh USA. The project was to create a series of posters for a new generation while capturing the timeless qualities that make Raleigh and their riders unique. Raleigh has a long lineage of working with illustrators dating back to 1916 (check them out here: http://www.pinterest.com/RaleighBicycles/classic-raleigh-vintage-posters/
) and I was thrilled to contribute to such a rich artistic heritage (not to mention I'm a huge fan of mountain biking).
For the heritage poster, Raleigh wanted to focus on a grand cityscape incorporating a sense of urban adventure and exploration. What I loved about this concept was it afforded us the opportunity to showcase the freedom of discovery that comes with having a bike. You can go places and see things you're going to miss in a car, places that might be too far to access on foot. With the brief in hand, I decided to explore this concept by focusing on a serene moment within a bustling city that is accessed solely through the pedals of a bike.
To kick things off, I put together the initial sketch (seen below). I also created an alternative sketch which focused more on the adventurous aspects of riding a bike in the city. However, after some discussion, the sketch featuring the serenity within the city was the clear winner.