DOMM
Identity
Web: www.domm.ch
Design: Luca Eusebio
Web Design: Giorgio Favotto
Client: DOMM GmbH
About: DOMM is a restaurant in Zurich that offers traditional cuisine from northern Italy. Our client asked for a modern visual image that referenced traditional aspects. We created a pictogram system which incorporates not only the cuisine of northern Italy, but also classic designs and objects from the worlds of fashion, sports, and architecture. The art design style of the past century was the basis of the pictograms’ strict geometrical patterns which were designed using only a few elements. The pictograms are the same height so that they can be easily combined for all formats. The sign is based on our client’s interesting idea of combining the Milanese emblem and the Swiss cross as they have similar features.
The self-constructed, modern lettering DOMM is accompanied by the classic text font Bodoni from the north Italian font designer Giambattista Bodoni.
