Diversity is the real beauty - The Campaign
‘Diversity is the real beauty – The campaign’ promotes the notion that diversity is one of the multiple sides of real beauty. This campaign was a further step so as to spread all those ideas and invite people to be part of it. I created the blog ‘Diversity is the real beauty – The Campaign’ (http://diversityistherealbeauty.tumblr.com/), to share quotations from books, thoughts and insights around diversity, identity, beauty, the contemporary world. The main purpose of the blog was to promote the project and invite women, no matter their age, race, and body size to join the ‘Diversity is the real beauty’ campaign!
I also had my Graphic Designer friend Emily Andreou, design leaflets for the promotion of the event - open the following Behance link to have a look at the design process and the final outcome (https://www.behance.net/gallery/20881293/Diversity-is-the-Real-BeautyThe-Campaign).
I also emailed several charity and organizations related to positive body image, like B-eat, APPG or Changing Faces in order to promote the campaign. B-eat organisation responded positively to me and featured my campaign on their Twitter page.
Furthermore, for the promotion of the event, I created a video on YouTube talking about the project.
Eventually, I organised three days of photo-shoots, where women were free to come and pose in front of the lens. Eventually eight girls gathered for it, Michelle, Georgia, Dafni, Edit, Florencia, Sofia and Valentini. This is the final outcome. For the photo-shoot, the girls had to bring two, personal objects with them; objects with emotional value for them, objects that boost their confidence, objects associated with vital moments and memories. In addition to the objects, they also had to create a poster/ collage, or draw a picture, or either to bring a photo/ an object that would describe their own perception of real beauty. The specific object substituted the mirror-objects on the wall. It was really exciting to see the objects that these ladies brought with them for the photo-shoot. It was a great opportunity for me to observe the multiple meanings of real beauty. It is a confirmation that beauty is not a static notion. This campaign is a celebration of diversity and I am not intending to stop here, as my purpose is to photograph as many women as possible. If you are interested to get photographed for this project just drop me an e-mail at athenathoma@gmail.com.
