The brief was to create a brand image for a UK-based consultant agency. In a male-dominated business world, the consultancy helps organisations to realise the benefits of gender balance with a focus on helping women succeed. 

 

The name Female Quotient (FQ) was developed, for which an Oxford-style definition was created with the potential to become part of the business lexicon. The speech bubble inspired logo represents ‘starting the discussion on gender balance’. In addition to conceptualising the name and definition, the Female Quotient brand identity and website were also developed.

The logo is debossed onto the back of the business cards.