The objective of this campaign is to convince young women with eating disorders to seek help for their condition, because having an eating disorder is unattractive, unhealthy, and potentially deadly.
Print -
Interactive Billboard - real confessions from girls with eating disorders will be displayed on digital billboards and then will ask people to respond with a positive message and encourage donation.
Augmented Reality - as people walk around they often look at their reflections in windows of buildings. This augmented reality will show people's reflections as a scary skinny version of themselves. Facts about eating disorders will pop up by their reflection.
