PRIVILEGE
Privilege is a retail company from Dubai that deals with luxury goods.
They commissioned us to design their identity.
The company runs boutiques of various luxury brands
selling their collections made exclusivelly
for the Middle East Region.
for the Middle East Region.
In our branding solution, we were focused on the name
and its meaning, trying to look for something abstract
& visualize it in a simple graphic form. Top notch.
& visualize it in a simple graphic form. Top notch.
In the same time we wanted to guarantee
visual & tactile sensations. Luxury, but no splendour.
