It’s always a special moment to go to the jeweler’s. The ambience, the glass cabinets, the feeling of finding something that touches your skin and your heart – that’s exactly what Nowak Schmuck feels like. The collection is a mix of self-designed pieces and works from international jewelry designers.
In the design process moodley brand identity focused on the haptic experience. A new visual appearance, elegant silk paper, individual gift wrappings with ribbons and modest carrier bags all form part of the visit to Nowak Schmuck. In addition we created a high quality photo and text concept that emphasizes the beauty of the jewelry.
Branding by moodley brand identity.
Client: Nowak Schmuck
Creative Direction: Gerd Schicketanz
Art Direction, Graphic Design: Nora Obergeschwandner
Text: Andreas Kump
Project Managament: Nina Vujovic, Olivia Forstmayr