Mastiff is one of Norway’s biggest and most versatile TV production companies and has produced some of the country's most groundbreaking reality shows and long-running journalistic magazines. Each production has its own visual identity, and Mastiff proudly displays its portfolio lively.
When Mastiff approached Konsis to refresh their corporate identity, the most pressing concern was to make their visual identity amendable to the company's productions, without dominating or stealing too much attention from the individual branding of each show.
Mastiffs new identity is both clean and adaptable:
Maintaining a strong corporate identity for Mastiff on its own, it also operates as an open canvas and versatile "framework" for Mastiffs wide range of visual productions and their "secondary" branding projects.