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    Already having done two amazing shoots for up-and-coming underwear brand, British Boxers, it was time to develop the brand into something larger.… Read More
    Already having done two amazing shoots for up-and-coming underwear brand, British Boxers, it was time to develop the brand into something larger. I started by creating a new logo with Damian Browning that used punchy condensed typefaces and a central hexagonal icon. The icon was intentionally developed into a whole set of marks used across the website and social media including brand symbols for men, women, about us and even a holiday Santa. Next I developed the brand tagline and messages and built a website with WordPress using a responsive e-commerce theme. So much easier to do when you start with great imagery! I then pushed for brand consistency across all their existing social media outlets. In the run up to Christmas we launched a barrage of image-based selling messages and 2 Facebook competitions. The brand is gaining momentum in the marketplace and I'm looking forward to refreshing their imagery for SS15 and redeveloping their packaging. Stay tuned. Read Less
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