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    Miin Brewery Brand Identity Design and Miinju Package Design
    Published:
Miin Brewery Branding
 
Miin is a Korean traditional rice wine brewery at Paju.
Haeng-sook Choi, the master of the brewery produces Miin Yakju(clear rice wine),
Miin Takju(turbid rice wine), and Ahwang-ju.
Inspired by old maps from Joseon Dynasty, we drew "Miin Brewery Map" for the graphic, with Chinese characters.
"MIIN" means beautiful woman in Korean. We created sophisticated curved lines to deliver images of beauty.
 
 
 
 
 
 
Old Maps from Joseon Dynasty
 
 
 
 
Miin Brewery Graphics, inspired by old maps
 
 
 
 
 
Miin Brewery Brand Identity
 
 
 
 
 
Color System
 
 
 
 
 
We reconstructed Chinese & Korean characters.
Miin Takju (turbid rice wine)
 
 
Miin Yakju (clear rice wine)
 
Art Direction & Design by ContentFormContext
Photograph by Kiwoong Hong 
2015