Allegro - Backstage

Allegro Backstage is one of our latest, interactive projects created in cooperation with advertising agency Brain Warsaw. For those unfamiliar - Allegro is the biggest online store in Poland. Taking the campaigns big idea ‘Millions of things are fighting for your attention’we came up with an interactive experience showcasing backstagepreparation of 3 Allegro things for an auction. Each characterrepresents different shop category. By selecting different products onthe illustrated backgrounds you are transfered to Allegro subpage withspecific search results. Unfortunately website is not available inenglish but we hope you enjoy it anyway.

Produced at Ars Thanea