For new product from TheraFlu brand – an immunomodulating  remedy Theraflu Immuno - we developed a digital Defense Reaction Game.

The communication is based on the TheraFlu’s benefits which gives the user complex support and protection even when at high contamination risk. We imitated a situation familiar to everyone who uses public transport, visit crowded places or just goes out on the street. In the game, the user has to fight with Vyacheslav Chikhovets shielding with the hand from his sneezes. The game involves a web-camera in front of which you physically shade yourself with your hand when the hero sneezes. If you win a bonus, the honored sneeze expert Vyacheslav Chikhovets calls your mobile.

http://theraflu.ru/immuno/apchi/game.html