Drawn initial ideas for branding and illustration style.
More drawn initial ideas for packaging and products.
The logos for men, women and children were designed around Top Gear's existing branding and the Stig himself.
The products were: Slim shake for her, Fuel energy drink for everyone, Whey protein for him and an energy bar for kids.
A brief set by BBC Worldwide to create merchandise for Top Gear. The result was StigMax, a new line of sports and nutritional products which I created the branding and packaging for.
