Gü is a luxorious & indulgent dessert. The packaging reflects this by selling each ramekin individually - promoting and hailing selfish indulgence.
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After dark indulgence is the motif for this packaging and it uses the secrecy and alluring nature of moonlight to promote its cause. There is a flavour for every part of the moon’s monthly cycle, a pleasurable delight for every different phase. This is further emphasised through the point of sale as Gü will be sold in the only blacked out fridge of any supermarket worldwide. In this “After Dark” fridge, the packaging will produce a lünar glow and draw all attention to their presence.
The inside of the pudding
The desserts glow on sale, "After Dark" in their blacked-out fridges
The website can only be accessed after dark, allowing you to go out and indulge at night
Thank you
