CHOOSE RIGHT is a school project we did in Stefan Sagmeister's class- Can Design Touch People's Heart?
We find that people live in big cities like NYC, lack experience of picking up good green groceries. And they even have no idea about there are many tricks to help them select fruits and vegetable.
Based on this, we did a research about the top 4 popularest seasonal green groceries sell in union square green market, and designed the items into small cards, so that people could hold them in their wallets.
Here are the details of cards and the trailer of making our fancy customs.
BTW, you can learn some tricks to help you select fruits from the details.
