Brand meaning is expressed through contemporary messaging, broadcast through mass media to reach a specific target market. So that every time the targeted consumer comes in contact with the brand through any media or environment, the personality of the brand is experienced.

     I am examining how and why brand meaning is constructed and shared through the appropriation of advertising tools & techniques in contemporary messaging as applied to household cleaning brand named Mr Clean.

     The learnings from this analysis can be applied to a wide variety of communications methods to make them more effective in delivering precise messaging