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    Bookstore concept for MMOMA Art Book Shop at the main department store in Moscow
Bookstore concept for MMOMA Art Book Shop at the main department store in Moscow
MMOMA Art Book Shop has several stores in different parts of Moscow. This one was designed for corner in GUM — one of the oldest and largest department store in the Kitai-gorod district of Moscow facing Red Square. 
The idea of the store's structure is very simple — it's a modular system consists of metal tubes, shop desks and shelves all set up in one grid size. The grid structure gives shop's staff the opportunity to change the arrangement of merchandises depending on the shop needs. 
The open structure allows the customers to walk through the store thus increasing the number of accidental purchases.
The main structure is made of metal round tubes painted in different colors — one color for the edges parts and another for the wall tubes.
Art Book Shop location in Moscow downtown
Plan with grid structure
Front elevation
Side elevation
First variant of material combination: marble + black metal
Second variant of material combination: marble + brass
Made for FORM

Type: Retail
Client: Moscow Museem of Modern Art
Status: Concept
Location: GUM, Moscow, Russia
Year: 2013