In 2010, I began partnering with Jhola Co. to create illustrations based on 'Indianisms' for their bags. These bags are currently being sold across various cities in India and overseas. 

Note:
The below ideas and images are copyrighted to Jhola Co. & cannot be copied or used without permission.

'Misspelt Menu' based on the many rib-tickling typo errors found on menu cards across India.
Continuing the typo series, 'Truck - De - India' was based on vehicular graphics 
found on the backs of Indian trucks and lorries.
'Indian Summer' was a take on the Madhubani style of painting with a contemporary twist and a summery theme.
'The Bermuda Triangle' is where all the bermuda shorts lost in the wash end up..or so they say..
'Gyaan Monkeys' was based on the Japanese fable of the three wise monkeys & whose statue was one notable exception to Mahatma Gandhi's lifestyle of non-possession.
Bag Design
Published:

Bag Design

Assorted illustrations for bags by Jhola Co. (facebook.com/JholaCo)

Published: