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    Casafleur - a brand of floral design professionals who cater to all the needs of design of an event regardless of its scale, occasion or location… Read More
    Casafleur - a brand of floral design professionals who cater to all the needs of design of an event regardless of its scale, occasion or location. The brand was in need of a print campaign to communicate the sensibilities of the business while keeping the creative quotient high. Two ideas were conceived, out of which the first typographic idea was chosen and printed in the magazine. Credits: Idea, Art Direction & Copy - Neha Ahuja Das Read Less
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The text woven on the flower are tonnes of emotions different flowers stand for. The ad speaks volumes about the sensibilities of the brand and how well Casafleur knows its business.
The second route was taken around the idea of 'romanticising with flowers'. The idea was to evoke the sensual feelings out of the tender bodies of flowers. The form of the flower has been sculpted in the form of a sensuous skirt in order to evoke femininism and sensuality.
 
A tender petal has been moulded to appear like a sensuous body of a woman in order to evoke sensuality.