The continuos project from print media, Your Blood Matters campaign.
Ambient
A frame stickers that stick on the glass in some hang out places
Pasting some stickers of blood pint frame in some hang out places could trigger some young people to take pictures for fun and keep it for their memories. This act will make them understand how important some moments and how important their blood could save other’s people moments. It also would create a buzz within online platforms when people upload and share the photos in they Facebook or Twitter, or other online platforms.
A frame stickers that stick on the glass in some hang out places
Overall the target places
some cafe or restaurant or event public places that support or contribute to our campaign by allow us to paste stickers in their glass doors/windows.
some cafe or restaurant or event public places that support or contribute to our campaign by allow us to paste stickers in their glass doors/windows.
Pasting some stickers of blood pint frame in some hang out places could trigger some young people to take pictures for fun and keep it for their memories. This act will make them understand how important some moments and how important their blood could save other’s people moments. It also would create a buzz within online platforms when people upload and share the photos in they Facebook or Twitter, or other online platforms.
TV & Cinema Commercials
30 seconds, after affect software
The animation of blood that flows while creating some silhouettes. Each silhouette explains about how the blood could create - or so called saves - them by starting with only a small drop or blood, small action. Some silhouettes are from ad-shell and print ads that launch in the whole campaign. It flows and give life in every moves, in the end, all silhouettes are link together as one.
this animation will also be put in the cinema commercial before they played the movie. The reason is because watching movies and hang out together with friends or family are also a moment that could being
treasured for some people. it has being enhance by sound effect and voice over
30 seconds, after affect software
The animation of blood that flows while creating some silhouettes. Each silhouette explains about how the blood could create - or so called saves - them by starting with only a small drop or blood, small action. Some silhouettes are from ad-shell and print ads that launch in the whole campaign. It flows and give life in every moves, in the end, all silhouettes are link together as one.
this animation will also be put in the cinema commercial before they played the movie. The reason is because watching movies and hang out together with friends or family are also a moment that could being
treasured for some people. it has being enhance by sound effect and voice over
Games
flash, any digital platforms
A simple game in the form of microsite that build under their website www.donorweb.org. The player should
match each pipe of silhouettes before the blood flows, just like pipe game.
Mock up game (trial)
For the player who think slow is enough (first level), we explained that blood is needed faster than the game.
For the player who think is not faster enough (second level), we explained that blood donation has big impact that not only in the game that they played, but is in the real life.
In the future development of this game, just like pipe games, every level needs to be faster and harder. So, if the players can not keep up and game over, the second level explanation would be appear.
flash, any digital platforms
A simple game in the form of microsite that build under their website www.donorweb.org. The player should
match each pipe of silhouettes before the blood flows, just like pipe game.
Mock up game (trial)
There are 2 level, first level is in slow speed (the person will be questioned to skip this level or to end the game) and second level is in normal speed (quite fast). There are 2 different explanation for each end of level.
For the player who think slow is enough (first level), we explained that blood is needed faster than the game.
For the player who think is not faster enough (second level), we explained that blood donation has big impact that not only in the game that they played, but is in the real life.
In the future development of this game, just like pipe games, every level needs to be faster and harder. So, if the players can not keep up and game over, the second level explanation would be appear.
the menu page of the microsite
question that pop up while the first level game was played
first end level of explanation
second end level of the explanation
Thank you for viewing. To play the mock up game, please click here
