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    Interactive Masthead for Axe Provoke - Fallen Angels.
AXE's new fragrance 'Provoke' was launched in India, digitally promoting it through interactive ads. 
Here are a couple of digital banners and mastheads I worked on to bring alive the brand's message - 
'Fragrance so strong even angels will fall.'
Conceptualised with the campaign theme in mind, the screen came to life on YouTube for a day, 
garnering 4 million views!!