Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad. Quite cool, check it out in action below.
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Mobile-print ad // Ford Explorer
Mobile-print ad // Ford Explorer
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