Ovio (former e-turas) is Scandinavian business to business travel solutions engine, succesful for providing white-label flight and hotel booking services around the globe. Powered by innovation and streamlined experience, Ovio enters the next chapter of future intelligent travel solutions with rebranded name and brand strategy.
Strategy & Positioning
For the commercial reasons, part of the work is not shown.
Brand architecture
Defining naming strategy for brand services.
Identity
Logotype versions, rules and placement.
Color system
Primary and secondary colors, backgrounds and shades
Typography guidlines
Headlines, copy, display and print
Brand implementation
Information design samples, text formating and placing.
Touchpoints
Corporate ephemera & documents
