Zap Back is a time travel company that focuses on education and fun.  It works by allowing children to physically travel back in time to certain points and immerse themselves in that period. Aimed at 5 - 11 year-olds, it provides a unique and engaging learning experience.

 

The brand 'Zap Back' was based on the concept of a travel company that would allow users to travel through set period of time.  The audience is extravagant 5 - 11 year-olds, so the brand is linked closely to the Key Stage Two History curriculum.  Children would be able to visit the Zap Back huts and travel back to the corresponding period.  

 

The main touchpoints are interactive screens that superimpose users into the scene as they walk by.  This would create interest and intrigue for the brand and prepare them for the excitement to come.

 

Secondary touchpoints include a website, app and merchandise for a truly immersive and fun learning experience.