UCI Annual Report/Rapport Annuel 2013
UNION CYCLISTE INTERNATIONAL (UCI)
 
About
The Union Cycliste Internationale (International Cycling Union) is the world governing body for cycling and oversees international competitive cycling events.
 
Brief
Create an annual report that nods to the UCI’s rich visual content and brand identity, but also their new, forward facing direction.
 
Answer
As the governing body for international cycling, the UCI needed an annual report that was refined, and able to communicate complex statistics and facts in a simple manner. We used emotive and impactful imagery to reflect the dynamic nature of the organization, while using their brand colours subtly throughout to reinforce the brand. The minimalist design ensured the report was refined and sophisticated, and allowed us to design the report in both English and French for the international audience.
UCI Annual Report/Rapport Annuel 2013
10
266
2
Published:

UCI Annual Report/Rapport Annuel 2013

UCI 2013 Annual Report
10
266
2
Published: