teacHER - D&AD WPP Brief 2015


teacHER is a conceptual campaign that unites companies, charities and individuals across the world. Its aim is to raise awareness of the 37 million girls that are out of education, by connecting them to volunteer teacHERs via an online virtual classroom. Its identity is built by girls from across the globe. teacHER was awarded a D&AD new blood Pencil and a New Designers Pentland award.





Custom decorated teacHER font:





Apple Endorsements
Apple will endorse teacHER by using the patterns on a range of the iPhone 5C. Part of the sale will go towards funding Apple products for vulnerable girls around the world.

 
 
 
 
Dropbox/WeTransfer Endorsements:
 
 

The launch of teacHER will see the billboards of Time Square taken over by the patterns created by girls from over the world.




Please note: teacHER is a concept/proposal and not a real-life campaign.


teacHER - D&AD WPP Brief 2015
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teacHER - D&AD WPP Brief 2015

teacHER is a campaign that unites individuals, initiatives and companies that aim to educate girl across the world. It connects girls to voluntee Read More
1,070
11,333
66
Published: