Judy Chen's profile

B2B Email Lookbook 2014 - Beachhead Marketing

A preview of the B2B Email Lookbook 2014. This project's goal is to produce an email lookbook that can present what a standard, if not perfect, email should look like in the B2B industry, including essential elements and recent trends in B2B emails.
 
My role in this project includes email research, data analysis and layout design.
If you want to view the full lookbook, follow the link to download the PDF version.
B2B Email Lookbook 2014 - Beachhead Marketing
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B2B Email Lookbook 2014 - Beachhead Marketing

Creating an email can be tricky, and even trickier if it's a B2B email. There are so many engagement stages when a lead is connected to you. What Read More

Published: