OUTBACK BISTRO & STEAKHOUSE | restaurant identity
Outback Steakhouse is an American chain restaurant with an Australian theme. In the previous branding, both the Australian and American elements were unclear and did not represent the fun image they wanted to project. I wanted to create a playful look that combined both the American and Australian aspects that influence the cuisine. I took iconic Australian animal imagery and put their heads on equally well-known American leaders like Abraham Lincoln. The result was a unique and quirky brand that would break through the noise.
Project from Buzz Bussbee's Retail Branding class at Portfolio Center.