Leeds Loves, People, Places and Professions. Logo and Icons:

The LeedsLoves is followed by the appropriate word or theme. The categories have been renamed in an coherent alliterative style like the logo. Thus making the sound more friendly and human. 

The Icons represent aspects of the categories, which are purposefully obvious so that anyone of any age, or language would be able to recognize.

LeedsLoves- Priveldge Cards:

Residents would also be able to join the LeedsLoves privledge card system which would entitle them discounts at the majority of places within Leeds. The cards are ergonomically friendly, they measure. 86mm by 54mm, which easily fits into a wallet or purse. 

The tone of the cards gets cooler as the age goes up, this is to distinguish the age of the owner, and to suit a maturer or younger member. There are additions to the cards which suit the age of the audience.

LeedsLoves- App: 

Leeds City Council, has its own website, but no app. An app could be beneficial to many of the residents, or visitors, the app would open at the LeedsLoves landing page it would then present the four categories at the bottom. Colorful and inviting the app adds a humanistic appeal to the council’s services. 

 

Each page would change to the category colour, so that the user would know what content they where accessing. Each area would have a menu of options, which when selected would bring a further sub-drop down menu, and following that a more detailed page, the website would follow a similar appearance.

LeedsLoves- Council Tax Bill 

A re-design of the standard council tax bill. The bill would fall under the 'people' catergory and so the theme colour of the bill is pink. The layout is more simplistic and modern, it would be more understandable and clear. 

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