This hypothetical brand makeover supports the regional bank’s recent growth as they offer new locations and services. With a goal to appear more friendly and highlight community involvement, the new mark has updated colors and a more organic form. The brand campaign unfolds as print ads describing the chemical makeup of money set against priceless moments. The tagline: It’s your money. It’s what you make it.
Proposed Positioning
We are a passionate, growing team of thinkers providing essential banking and financial resources that empower the individual and positively impact our community. We are curious. We are authentic. We are dedicated. We are looking to the future to do more for our neighbors and customers.
Proposed Attributes
approachable
authentic
visionary
focused
loyal
