Brooklyn Brewery Website
User Experience, Website Design, Content Creation
Client: Brooklyn Brewery
With the majority of design duties already well under control with the legendary Milton Glaser, Brooklyn Brewery approached us in 2006 looking for help creating a meaningful and appropriate web presence.
Opportunities and Challenges
Brooklyn's design is charismatic and approachable, and that feeling needed to carry through online. Trying to live up to Milton's brand identity, product design and advertising work was awe-inspiring.
Solution
Over a 4 year relationship we were able to implement and maintain a digital brand experience that helped answer customer issues, drive interest from retailers, manage community relationships, and sell branded merchandise.
Doug Jaeger served as creative director and art director on this project while he was Founder / CEO of thehappycorp global.
For more information,visit us at JaegerSloan
User Experience, Website Design, Content Creation
Client: Brooklyn Brewery
With the majority of design duties already well under control with the legendary Milton Glaser, Brooklyn Brewery approached us in 2006 looking for help creating a meaningful and appropriate web presence.
Opportunities and Challenges
Brooklyn's design is charismatic and approachable, and that feeling needed to carry through online. Trying to live up to Milton's brand identity, product design and advertising work was awe-inspiring.
Solution
Over a 4 year relationship we were able to implement and maintain a digital brand experience that helped answer customer issues, drive interest from retailers, manage community relationships, and sell branded merchandise.
Doug Jaeger served as creative director and art director on this project while he was Founder / CEO of thehappycorp global.
For more information,visit us at JaegerSloan
