OBJECTIVE
Expand Posh Pups's business by addressing a social issue.
SOLUTION
Research shows that millions of Americans suffer from anxiety and depression every year. Modern day treatments include therapy, medication, modern-day shock therapy, and an assortment of other options. While these are helpful solutions, some individuals feel helpless or uncomfortable having to depend on such extreme treatments.
Because of these reasons, Posh Pups Mobile Dog Salon has decided to reach out and begin a campaign that raises a more natural solution for alleviating symptoms of anxiety and depression: dog adoption. People that choose to adopt receive a free care kit that includes a dog owner's guide, treats, toys, a bone, and a grooming brush. By providing participants with helpful tools, they are now encouraged to approach their disorders in a positive and healthy way.
SOFTWARE
Adobe InDesign CC, Adobe Photoshop CC
Expand Posh Pups's business by addressing a social issue.
SOLUTION
Research shows that millions of Americans suffer from anxiety and depression every year. Modern day treatments include therapy, medication, modern-day shock therapy, and an assortment of other options. While these are helpful solutions, some individuals feel helpless or uncomfortable having to depend on such extreme treatments.
Because of these reasons, Posh Pups Mobile Dog Salon has decided to reach out and begin a campaign that raises a more natural solution for alleviating symptoms of anxiety and depression: dog adoption. People that choose to adopt receive a free care kit that includes a dog owner's guide, treats, toys, a bone, and a grooming brush. By providing participants with helpful tools, they are now encouraged to approach their disorders in a positive and healthy way.
SOFTWARE
Adobe InDesign CC, Adobe Photoshop CC
PACKAGING PROCESS
inspiration
sketches
digital roughs
TREAT BOX PROCESS
inspiration
sketches
digital roughs
BOOK PROCESS
research
inspiration
sketches
digital roughs
