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    Expanding on the brief of creating one opera poster, the proposal is the creation of a poster identity and a further identity for the RIAM’s coll… Read More
    Expanding on the brief of creating one opera poster, the proposal is the creation of a poster identity and a further identity for the RIAM’s collateral, providing consistency. The opera posters use a robust but flexible typographic system which can facilitate different content due to the condensed nature of the typeface used. The image treatment takes form of a small visual cue which would creep up from the bottom of the poster, vertically flush with the event title which is given hierarchy against the shimmer of the metallic finish used for the secondary information. Due to the flexible nature of the proposed typographic approach, its renewable and offers both the academy an economical yet, aesthetical pleasing solution. Due to the sustainable and economic nature of the identity there is the opportunity to accentuate the formal sophistication of the typography by applying a specialmetallic gold printing finish on the type. With the reflective gold finish printed over the matte grey, the words light up and glimmer when moving past which can be a powerful device for intriguing the audience. The addition of the gold finish in tandem with the clear and bold typography will promote the Academy as a sophisticated and established institution to the public. Read Less
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Expanding on the brief of creating one opera poster, the proposal is the creation of a poster identity and a further identity for the RIAM’s collateral, providing consistency. The opera posters use a robust but flexible typographic system which can facilitate different content due to the condensed nature of the typeface used. The image treatment takes form of a small visual cue which would creep up from the bottom of the poster, vertically flush with the event title which is given hierarchy against the shimmer of the metallic finish used for the secondary information. Due to the flexible nature of the proposed typographic approach, its renewable and offers both the academy an economical yet, aesthetically pleasing solution.