Imagine Photography wanted a logo that spoke to their reputation as 'rockstar chic' wedding photgraphers, but didn't want a messy, bed-head look. I went with lower-case Bodoni and a handwritten script, looking to balance strong letterforms with informal ones. Coloring "in" allowed "imagine" to take on extra meaning: the "in" crowd, perhaps, and one's "image"; both words have strong emotional associations. They loved it, and we rounded out the logo with a tilted star and a "wedding band" gleam in the lower case 'g' of "imagine". Read Less