Balmori is a roofbar located in the heart of La Roma, Mexico City.
The name Balmori references to a character from the 1920’s, Carlos Balmori. Billionaire Spanish and party lover, he was a donjuan of short stature and mustache, always dressed in a trench coat, a hat and nice shades. As a matter of fact Balmori was a fake name, Concepción Jurado was the real identity of this peculiar character. Concepción was devoted to deceive people from an early age, dressed as indigenous to deceive his mother, worker to deceive his father, this was when the name of Carlos Balmori was born.
Through a simple, hand drawn and clean identity, we created a concept and designed a whole new experience. Blueprints of her pranks are shown throughout the branding so we can experience an actual journey across the emotional and graphic world of Balmori.
We collaborated with great photographer & friend Manuel Izurieta and amazing architect David Dana to develop the concept. Working through a multidisciplinary process and combining graphic design, sketches and typographies with sophisticated architecture. Dana designed Balmori with the objective of creating an innovative youthful space that offers disconnection from the Urban Mass.