Petition Wireframe and UI Concept
At IPPF we work in an agile environment so the final layout was slightly different. Above is the final layout below are the conceptual stages.
Digital billboard in Times Square, New York
Timed to coincide with the United Nations meeting on the Sustainable Development Goals.
Campaign Animation
Storyboarding, Illustration and Animation using Illustrator and After Effects
The Social Wall and Branding the Online Campaign
IPPF needed to send a strong message of unity across the world. IPPF’s member associations all have different branding and very different sized budgets. Below is the solution for visually branding the campaign on social media. A prop to suite any budget and to consolidate the branding, top right is the IPPF logo and the member associations or partners could also add their logo top left, combining the best of both worlds.
Branded Promotional Material
Below is the range of promotional material created for the campaign. Artwork and print ready files where available to all the Member Associations (MAs) and partners on IPPFs resource hub located on the IPPF website. All material for the campaign was translated into IPPFs 4 core languages English, French, Spanish and Arabic. We were also happy for our MAs and partners to translate into any other languages they required.
The Report
The facts that build the foundations of the campaign
