I worked with JWT on many projects for the USVI. When we began working together, there was already an established look that I used to create various collateral pieces.

 

In 2009, we received the challenge of rebranding a travel destination during a recession. I worked alongside a team of Art Directors and Copywriters in the conceptual development and execution of many print pieces such as ads, posters and signage. The rebranding effort led to tourism growing at a faster rate than the rest of the Caribbean islands combined.