THE CREATIVE PACK | Designer: Heather Varano
Category: Packaging | Awards: Vertex Awards
Category: Packaging | Awards: Vertex Awards
The design was created to communicate strength and functionality while maintaining a clean and unprocessed look. Shiny metallic paper on a white matte canister was used to emphasize the ‘Protein’ wordmark, communicating that this product is top-tier quality. The key product attributes are built into a system of callouts, helping customers to easily navigate the product differentiators.
