T H R O U G H R I S E , A L D O S U P P O R T S , P R O M O T E S & C E L E B R A T E S
D A R I N G T A L E N T I N T H E F A S H I O N C O M M U N I T Y .
D A R I N G T A L E N T I N T H E F A S H I O N C O M M U N I T Y .
____
Mandate: Create an upscale packaging for ALDO RISE product, which has been presented on the runway at
NY and London Fashion Week.
NY and London Fashion Week.
A distinguished shoebox and marketing collateral was required to differentiate these collaborative collections from seasonal collections offered at ALDO. Visually impactful, modern and elegant, the elements were developed in a black and peach palette (brand colors) along with minimal typographic details presenting the brand manifesto and website. It conveniently opens from the side, it can be stacked and has a 1" black cord to hang.
Black tissue paper was produced displaying the logo and the url printed in peach, in order to promote the brand and its website to customers that were unfamiliar with the brand. The hang tag is composed by 2 different cards, one black with
the brand manifesto and a peach one with a blind emboss logo on it.
the brand manifesto and a peach one with a blind emboss logo on it.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Art Direction: Andrea Roy
