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    Danh Hien Jewelers is company specializes in handmade diamond jewelry, working as a family tradition. Already founded in 1950 by Nguyen Van Hien … Read More
    Danh Hien Jewelers is company specializes in handmade diamond jewelry, working as a family tradition. Already founded in 1950 by Nguyen Van Hien – today the company consists of two stores and one jewelry workshop with about 120 craftsmen. They still produce handcrafted jewelry in a traditional way. Their diamond products are all made under the standard of GIA (Gemological Institute of America). Logo Concept Bratus was tasked to develop a new logo and brand identity to stand out and show the aspects of luxury and modernity as well as tradition, the uniqueness, and their attention to each detail. We take the main inspiration from the diamond. The image of a diamond is rather popular in jewelry brands. Therefore, the big challenge that we have to face is making an exceptionally creative and unique brand mark. Our direction for approach is the combination of the main letters in the brand name, the top view image of the diamond, the Celtic art to make the geometric signature. We chose serif typeface as it represented for aesthetics and fashion industry. The color palette is selected to show the charm, the femininity. The supplementary colors have been carefully chose to go harmonious for flexibility usage. Visual Identity We exploit the inspiration from the structure and the block image of precious stones, diamond, the bond of chemical components under the guarantee of tidiness and elegance. The pattern structure may be flexibly applied in different angles. Brand Application We keep the logo displayed simply with positive space without conflict with the pattern system. Our publication are made with special printing treatment (handcraft, edge printing and bronze foil embossing) on plain-colored paper materials. Read Less
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DANH HIEN JEWELERS
Brand identity
 
Danh Hien Jewelers is company specializes in handmade diamond jewelry, the company started as a family business. Danh hien Jewelers was founded in 1950 by Nguyen Van Hien – today the company consists of two stores and one jewelry workshop with about 120 craftsmen.
They still produce handcrafted jewelry in a traditional way.
Their diamond products are all made under the standard of GIA (Gemological Institute of America).
LOGO CONCEPT
 
Bratus was tasked to develop a new logo and brand identity to make Danh hien Jewelers stand out and show the aspects of luxury and modernity as well as tradition, the uniqueness, and their attention to detail. We got the main inspiration from the diamond. The image of a diamond is rather popular in jewelry brands. Therefore, the big challenge that we had to face is making an exceptionally creative and unique brand mark. Our direction for approach is the combination of the main letters in the brand name, the top view of the diamond and the Celtic art to make the geometric signature.
 
We chose serif typeface as it represents the aesthetics and fashion industry. The color palette is selected to show the charm, the femininity. The supplementary colors have been carefully chosen to go harmonious for flexibility usage.
BUSINESS CARD 
Double thick paper in black and light pink, printed edges, embossed logos, foil embossing.
STATIONARY
Plain-colored paper, foil embossing, printed edges, handcrafted
VISUAL IDENTITY SYSTEM 
We searched for inspiration in the block images of precious stones; such as diamonds, their elegance and the bond of chemical components. The structure can be applied flexible in different angles.
We keep the logo displayed simple with positive space this without conflict with the pattern system. Our publication is made with special printing treatment (handcrafted, printed edges and bronze foil embossing) on plain-colored paper.
WEB DESIGN
Responsive website design with desktop and mobile devices.
PHOTOGRAPHY
Branding Agency: Bratus
Client: Danh Hien Jewelers
Photography: Eric Huynh
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Contact us:  info@bratus.co