adidas- There will be Haters
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    To promote their new line of football boots, adidas came to us to create a modular package for e-retailers to use. A boot selector that highlight… Read More
    To promote their new line of football boots, adidas came to us to create a modular package for e-retailers to use. A boot selector that highlights the boots in combination with the new "There Will Be Haters" campaign look & feel. To create this package and keep the loading times to a minimal we used javascript to create all the animations, glitches and tried to use the illustrations of the campaign to their fullest. Read Less
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adidas - There will be haters
To promote their new line of football boots, adidas came to us (DDB & Tribal Amsterdam) to create a modular package for e-retailers to use.
Based on excisting print and ATL material created by IRIS Worldwide we had to transform that look&feel into the digital retail space. We created a boot selector that highlights the boots in combination with the new "There Will Be Haters" campaign look & feel created. To create this package and keep the loading times to a minimal we used javascript to create all the animations, glitches and tried to use the illustrations of the campaign to their fullest.
Preloader (.gif): 
Boot Selector (.gif):
Explorer to adizero F50 Module (.gif):
Adizero f50 Module Splash (.gif):
Menu (.gif):
Splash to Explore features (.gif):
Static designs Modules:
Product videos Styleframes:
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Client: adidas
Type of project: E-retail Experience package, Product videos and banners
Created at: DDB & Tribal Amsterdam
Designers: Robbin Cenijn
Role: Design Director
Production site and videos: MediaMonks