In Western Switzerland, almost everyone knows of the Bex salt mines and the salt that is extracted there. But what fewer people know is that the salt brand « Sel des Alpes » sold in supermarkets, belongs to the brand « Saline de Bex » that also produces wellness products made of salt.
In 2012 with >moser’s support, Saline de Bex conducted a brand overhaul to improve its reputation, add value to its trade and to impart its brand to its various products. This project took part in two phases. Firstly the brand essentials were redefined, followed by the design of a new logo taking into account the new positioning.