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    For 140 years, CGN’s boats have been cruising the waters of Lake Geneva, taking commuters from one side of the lake to the other, and providing a… Read More
    For 140 years, CGN’s boats have been cruising the waters of Lake Geneva, taking commuters from one side of the lake to the other, and providing a beautiful and relaxing way for tourists to appreciate the beauties of this Franco-Swiss lake. Over the years, however, CGN has diversified its offerings and developed several sub-brands, to the detriment of the overall corporate brand. CGN called on Moser Design to reinforce its identity and to create some consistency in its communication. We performed an in-depth analysis, and redefined the brand fundamentals (values, vision and positioning). Read Less
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For 140 years, CGN’s boats have been cruising the waters of Lake Geneva, taking commuters from one side of the lake to the other, and providing a beautiful and relaxing way for tourists to appreciate the beauties of this Franco-Swiss lake.

Over the years, however, CGN has diversified its offerings and developed several sub-brands, to the detriment of the overall corporate brand.
 
CGN called on >moser to reinforce its identity and to create some consistency in its communication.We performed an in-depth analysis, and redefined the brand fundamentals (values, vision and positioning).