VERTIQAL - We are a start-up company dealing in commodity trade (only fertilizers chemical and mineral). We are trading physical products meaning we are not wall street guys trading on their screens instead we move the product from one point to another. In this sense we are more of a Merchant.
We provide transportation, delivery, financing, sourcing services. We also take positions long or short and we are traders / speculators at the same time.
The “A” without the middle hash can be representing up and down of markets as the company are traders or upstream or downstream integration on the value chain.
Even if the company name indicates the verticality in their thoughts and actions, the logo has developed horizontally like their job. The 3 lines of the "E" represent the transition from earth (land, ground) to life in the fields through to their fertilizer and resume the lines drawn in the fields cultivated by tractors.