Project Bio:
Create a complete brand for something that does not exist.
Solution: I created a brand for a coffee lounge/bar located in New York City. Firefly Lounge targets an audience of males and females ranging anywhere from the ages of 18 to mid 30's looking for a late night spot to hang out or get work done while enjoying the best coffee or beer around.
Inspiration for the Firefly logo.
Ideation for the Firefly logo.
Ideation for the Firefly logo.
Ideation for the Firefly logo.
Ideation for the Firefly logo.
Logo created for Firefly Lounge
Mood board for the Firefly Lounge atmosphere.
Inner menu pages
Physical mock up of the menu
3D modeled Firefly Lounge coffee cup
Ideation for the beer package label.
Firefly Lounge house special beer label
3D model of Firefly Lounge house special beer
Home page of website
Home page mock up
Top of menu page
Menu page mock up
Firefly Lounge snack bag and to-go coffee cup
External signage for Firefly Lounge
