Alceo Serafini's profile

ZERITALIA, news 2007.

Concept:
Alceo Serafini

Graphic design:
Paolo Palma/HEADS
Federico Vanin

Photography:
Miro Zagnoli

Additional texts
and English translations:
Antonella Lucchi
and Alison Bron

The new Zeritalia collection is a journey through the mind of man – his longing for lightning
for luminosity, for colour, for fantasy – culminating in the discovery of technologically advanced
materials and methods: essential elements when using design to render tangible the idea
more sustainable world, made of beautiful and wholesome things.
A series of furnishing accessories created mainly in glass – a completely recyclable materials
therefore eco-compatible, like the aluminium frequently used to complement it.
These accessories take appropriateness of function and elegance of form to a new approach
of perception in which taste is no longer reserved to an elite class privileged with aesthetic
experience.

Zeritalia has become an important point of reference in the field of quality design. Its creates
vitality lies in the knowledge that the creation of value is rooted in decisive, original ideas capable
of placing emblematic products on the market, that survive the whims of fashion unscat
maintaining their unique quality over time. This, also thanks to the use of highly resistant mate
like steel and extra thick methacrylate.
That year, as in the past, some of the most important names in international architecture
design have contributed to the success of Zeritalia: Jean Nouvel, Piano Design, Karim Rashid
Werner Aisslinger, Aziz Sariyer, Ashley Hall and Matthew Kavanagh.
ZERITALIA, news 2007.
Published: