El Dorado is a legendary city of gold, supposedly located in the depths of South America. 

As all legends, the tale of El Dorado mixes together the facts and the fiction.

In this infographic we explored the evolution of the myth, and based our concept around this idea of duality and how both sides of the same story merge into various versions.

Following the pyramid from top to down, the reader in guided through the information (real facts, gossip and suggested location of the city) experiencing the miscommunication and the resulting ‘new truths’ that the word of mouth storytelling generates.