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SAB - The DQL Draught Decider Event Collateral
The Final Pour-off was going to be a knockout event with only one barman and outlet left standing. 
The event was conceptualised and designed to replicate the hype, competition and glamour of a heavyweight title fight. 
The Stage with tap stations.
Drop down banner.
Pre-fight photos with a barman dressed in a boxing gown and ring girls.
Braman pouring.
Judging of the beer pouring.
Finalist barmen in their boxing gowns.
Winner's cheque.
Winner's with the title belt.
Title Belt - The Champion of the Tap.
Credits
Client: SAB, South African Breweries
Agency: The Greenhouse
Art Director: Tess Gadd
Copywriter: Chris Commerford
Industrial Designer: Jasper Eales
SAB - The DQL Draught Decider Event Collateral
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SAB - The DQL Draught Decider Event Collateral

The Greenhouse was tasked with designing the look and feel for the 2014 SAB DQL Pour-off. The Final Pour-off was going to be a knockout event wit Read More
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